Let’s face it. We are in the era of 3D or more. The concept of 2D has been wiped off the face of this planet. People are adopting 3D everywhere. There are even too many 3D movies that are getting released at present because of the experience that it gives. It has also evolved into a special branch called 3D Product Rendering. 3D furniture rendering is a concept where in 3D images of a particular product is created to create a better visual effect.
Why a lot of furniture companies have adopted 3D furniture rendering?
One of the most prominent avenues of 3D product rendering is 3D furniture rendering. Simply, 3D furniture rendering is a process of creating 3D images of furniture. A lot of furniture companies have adopted 3D furniture rendering for better results. This is because the furniture companies see it as an effective marketing campaign. Often, people choose furniture through its catalogs. Hence, it is important for a 3D furniture design in the brochures to attract more customers by giving a visually pleasing image. Not just that, 3D furniture design has so many advantages associated with it. Some of them are listed below:
Promotion through 3D Product Rendering
The biggest advantage of a 3D design is its versatility. You can easily create multiple angles through a 3D software with visually-pleasing examples. When you give your catalog to your customers, the customer must be bound to turn the pages and not simply look at the first page and throw it away. With 3D furniture design, that possibility is usually high. For example, with a 3D design, you can show a real-life showcase of a furniture inside a living room amidst a posh background. Even if the cost of the furniture is high, the customers will be bound to how the furniture fits in a posh location and will buy it. It also helps you to create images filled with décor to highlight the product.
As I mentioned earlier, highlighting your furniture among a posh décor will help you to connect to the customer quite easily. When you take a product photography, you will have to procure all the elements which might cost you high. But with a 3D design, you can add as many products as you wish.
Quick turnaround time
Whenever a furniture store wants to launch something new, they will always want the promotions to be set in place. With a 3D design, even that problem is sorted out. 3D design backgrounds can be done in relatively shorter time and you will have extra time to promote your products and drive sales for your company/store.
People are emotionally attached often. That’s why there are a lot of campaigns and promotions, especially during the festival time. It is important for companies to have these in mind. But again, they would need a lot of décors to create marketing campaigns attached to a particular festival. The problem again is saved through 3D designs. You can easily design the backdrop according to a particular festival, create images and drive sales.
People always want unique colors. Again, when you photograph furniture of different colors, it will cost you high. But with 3D product rendering, it becomes simple. You can easily add multiple shades of color in your catalog. The customer will be attracted since you have a lot of options to choose from.
When choosing a furniture, the customer will always want to take a look at the different features the product has. 3D artists can do this work quite easily. Be it a sliding drawer, a mug holder, or a recliner attachment, the 3D artists do an exceptional job in highlighting the features and attracting the customers.
But when looking out for 3D modeling companies for furniture design, it is always better to approach a reputed company since the turnaround time will be quicker and the quality will be higher. Check their background and then contact the company for your designs.